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The great brand Hal Riney had built as the "people's car" was finding its customer base now aging beyond sustainability. This campaign, created prior to GM's decision to refocus on its core brands, was designed to remind a younger demographic that Saturn's philosophy, was, in fact, ageless. It was shot by Nadav Kander, who later published his book Beauty's Nothing, using one of our stills as its cover.

SATURN
 

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