I grew up in Orange County on an avocado grove long before it became the OC. I have a particular passion for Fender Jazz basses, Gretsch electrics and Guild acoustics. I'll take non-fiction over fiction any day. There's a Jeep Rubicon parked in my driveway that drives on too much asphalt and not enough dirt. And in between it all, I practice the craft of advertising — wishing there were four more hours in each day.
Places I've Been:
Innocean, Huntington Beach
2012-present Associate Creative Director
Responsible for writing, presenting and overseeing a wide range of creative output for Hyundai Dealer Automotive Associations.
• Created "Take a Long Look" campaign that now consists of 30+ spots
• Wrote and produced multiple broadcast campaigns for both regions and individual dealer groups — including National Sales Events, 90-day campaigns and retail mini-events
• Wrote & executed digital, social and CRM to seamlessly carry off-line messaging online
• Collaborated with multiple agency departments including broadcast production, UX designer, web developers, social media department and others for the development of integrated campaigns
• Attended South Central Region dealer group councils to present creative work and solicit direct client feedback
• Wrote and produced additional national Hyundai broadcast
• Wrote and produced New York Festivals finalist radio for non-profit CarePossible
LehmanMillet, Irvine
2009–2012 Associate Creative Director
Managed copywriting staff and proofing department of a medium-sized, creative healthcare agency
• Wrote and executed both consumer and professional campaigns for a variety of healthcare clients including Edwards LifeSciences, Quest Diagnostics’ Focus Division, Abbott Medical Optics and Spectrum Pharmaceuticals
• Wrote and produced online content, patient education materials, professional sales materials, and more
Young & Rubicam, Irvine
2006–2009 VP/Associate Creative Director
Responsible for writing, producing and overseeing creative output for Lincoln/Mercury Western dealer groups including Texas, California, Arizona, Colorado, New Mexico, Oregon & Washington.
• Wrote and produced broadcast for both regions and individual dealer groups
• Wrote & executed digital campaigns to seamlessly carry off-line messaging online
• Collaborated with multiple agency departments including broadcast production, UX designer, web developers, social media department and others for the development of integrated campaigns
• Attended dealer group councils to present creative work and solicit direct client feedback
Freelance
2001-2005
Gun for hire solving problems both large and small for agencies such as TBWA/Chiat/Day, The Garage Team Mazda, Saatchi & Saatchi, Foote, Cone & Belding, Deutsch and BBDO to name just a few.
Team One, El Segundo
1999-2001 Sr. Copywriter
Created broadcast, print and more for Lexus.
Hal Riney & Partners, San Francisco
1997-1999 Copywriter
The place where I honed my craft as a writer on Saturn, Evergreen Mutual Funds and First Union National Bank.
It's also the place where I collected my own personal stash of Hal Riney encounters. Remind me to share them with you.
dgwb, Santa Ana
1994-1997 Copywriter
A great place to start a career in advertising working on a number of great accounts with great people — many of which I'm still in touch with today.
Prizes I've Won:
Emmy Awards Ballot Shortlist
One Show
Communication Arts
NY Art Director's Club
NY Festivals
AAF
Belding Awards
Luerzers Archive
Cannes finalist