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I grew up on an avocado grove in Orange County long before it became the “OC”. I have a particular passion for Fender Jazz basses, Telecasters and Guild acoustics. I'll take non-fiction over fiction any day. There's a Jeep Rubicon parked in my driveway that drives on too much asphalt and not enough dirt. And in between it all, I practice the craft of advertising — wishing there were four more hours in each day.

Places I've Been:

Innocean, Huntington Beach                                               

Associate Creative Director    2013 - present  

Responsible for concepting, presenting and producing a wide range of creative output for Genesis, Hyundai and the Hyundai Dealer Automotive Association. Created "Take a Long Look" campaign that grew to consist of over 30 spots over the span of four years. Collaborated with multiple agency departments including social, digital, UX and design to ensure campaign continuity.​

LehmanMillet, Irvine

Co-Creative Director/Copy    2009 - 2012  

Managed copywriting staff of this creative healthcare boutique. Led creative development for clients including Edwards LifeSciences, Quest Diagnostics, Abbott Medical Optics and more.​

Young & Rubicam, Irvine

VP/Associate Creative Director    2006 - 2009

Creative lead on Lincoln/Mercury Western dealer account which included all dealer groups west of the Mississippi. Oversaw creation and production of all broadcast and digital creative.​


2001 - 2005

Gun for hire solving problems both large and small for agencies such as TBWA/Chiat/Day, The Garage, Saatchi & Saatchi, FCB, Deutsch, BBDO and more.​

Team One, El Segundo

Senior Copywriter    1999 - 2001

Created national broadcast, print and more for Lexus.​

Hal Riney & Partners, San Francisco

Copywriter    1997 - 1999

The place where I learned my craft working on Saturn, Evergreen Mutual Funds and First Union National Bank. It's also the place where I collected a rather fine collection of stories regarding my encounters with Mr. Riney himself. Remind me to share them with you.

Prizes I've Won:

Emmy Awards Shortlist

Cannes finalist

One Show

Communication Arts


NY Festivals


Luerzer's Archive

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