HYUNDAI
You’ll find some pretty fascinating technology inside a Hyundai. What was needed was a campaign that showcased this tech in an equally fascinating way. Our solution? A spokeswoman who can slow time. Because the longer you look at a new Hyundai, the more there is to like. Over the course of this campaign's three year run, over 30 spots were produced.
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"Bell"
"Ketchup"
"Hay"
Prior to the above "The Longer You Look" campaign, Hyundai creative focused on their dealership employees. A little humor, a lot of sheet metal, and you've got another series of spots that ran for a several years.
"Phones"
I love the fact that a spot titled "Phones" actually increased phone calls to Hyundai dealerships across the country by over 115%.
"Dad"
"Safety Test"
A series of window cling stickers sent to dealerships to place next to the car's Monroney stickers. Fun fact, US senator Mike Monroney chaired a subcommittee in 1955 to investigate deceptive sales practices by car dealers.
Professional sports sponsorships are a big part of Hyundai's DNA. And when Hyundai added the "joy" into their "It's your journey" tag line, it was the perfect way to blend the joy of driving with the joy of sports fandom.
