HYUNDAI
You’ll find some pretty fascinating technology inside a Hyundai. What was needed was a campaign that showcased this tech in an equally fascinating way. Our solution? A spokeswoman who can slow time. Because the longer you look at a new Hyundai, the more there is to like. Over the course of this campaign's three year run, over 30 spots were produced.
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"Bell"
"Ketchup"
"Hay"
Prior to the above "The Longer You Look" campaign, Hyundai creative focused on their dealership employees. A little humor, a lot of sheet metal, and you've got another series of spots that ran for a several years.
"Phones"
I love the fact that a spot titled "Phones" actually increased phone calls to Hyundai dealerships across the country by over 115%.
"Dad"
"Safety Test"
A series of window cling stickers sent to dealerships to place next to the car's Monroney stickers. Fun fact, US senator Mike Monroney chaired a subcommittee in 1955 to investigate deceptive sales practices by car dealers.
