HYUNDAI
Professional sports sponsorships are a big part of Hyundai's DNA. And when Hyundai added the "joy" into their "It's your journey" tag line,
it was the perfect time to blend the joy of driving with the joy of sports. We populated multiple NFL stadiums with signage to let fans know we're just as big a fan as they are.
Outdoor/Social/POS
An Instagram campaign for perhaps Hyundai's best feature of all... America's Best Warranty.
Another Insta campaign to tout Hyundai's impressive safety across its line-up. According to the Insurance Institute of Highway Safety (IIHS), 86% of car buyers rank safety as "Very Important". If only as many were just as safe drivers.
A series of window cling stickers sent to dealerships to place next to the car's Monroney stickers. Fun fact, US senator Mike Monroney chaired a subcommittee in 1955 to investigate deceptive sales practices by car dealers.
