Saturn "Continuum"
Nadav. Book.jpg
There's a few things about this old Saturn print campaign that still resonate with me. The great brand Hal Riney had built as the "people's car" was finding its customer base now aging beyond sustainability. This campaign, created prior to GM's decision to refocus on its core brands, was designed to remind a younger demographic that Saturn's philosophy, was in fact, ageless. It was shot by Nadav Kander, who later published his book "Beauty's Nothing" using one of our stills as its cover.