The 2020 Genesis G70 appealed to both luxury and performance buyers. But since these two demographics were separated by such a wide age range, we created distinct media to reach both independently. YouTube, Instagram and other digital media was employed to reach the younger performance buyer, while traditional print was used to target the older luxury buyer.
This Genesis Coupe interactive billboard posed a simple question, "What's your excuse?" Viewers were then prompted to post their own excuses via text. And yes, a robust program filtered out those texts that were less-than-family friendly.